Vintage Tools Workshop

Domain Report: A Tool You Need in Your Web Agency Toolbox

As every web developer will tell you, he or she always has some side project in the works. Domain Report has been my pet project for quite a while. In fact, it is merging with our existing WordPress Site Support plugin that we use on 225+ websites. You’ll see that in the feature roadmap.

My wife will tell you that I didn’t like dictionaries until I could look up a word electronically, nor did I enjoy reading all that much until I used the original Kindle many years ago. That has been true about many things in my life, especially my work life: I prefer self-service, efficiency, and a streamlined process. Nowadays, I can’t stand doing the same repetitive task when we are in an age of APIs.

As a web agency, we pull in data all of the time as part of our due diligence in our standard operating procedure when we takeover a website or as we prepare to launch a new one. If you are launching a website and notice the TTL is set to 48 hours, you are *not* launching today. Know your TTL and adjust it ahead of time.

As our project load has grown, so has the need to obtain and utilize this data as part of our sales process in order to identify websites with deficiencies. This drastically increased the need for automation in our work.

Everyone has an API to connect to, and, as a developer, you can connect the world. Make an API request — save the data, then string it to another one and another one — and the result is the ability to present information in a useful way that is beneficial to others.

Domain Report evolved from streamlining our internal web agency processes.

Every time we create a new website or staging site, there are several key pieces of data that we need. In the spirit of streamlining — taking one step and then automating — we have reduced 10 procedures down to one. This not only saves time, it creates consistency and reduces mistakes.

It isn’t that difficult to go get the information you need for development, but it’s stored in many different locations. What we were finding was that we were retrieving that data several different times and storing it in several different places, sometimes losing track of where it was. Then we would duplicate efforts of retrieving it, and each search effort takes 5-10 minutes. Time is money.

But wasted time also chips away at creative and useful time. For me, for our tech company, extra time is as valuable as extra money for building a robust business.

With Domain Report, you can gather all of the data and store it for history and reference, one time and in one place. It is that simple.

At first we built it for our company, but, of course, we aren’t the only web agency or freelancer working in this way; it is not unique. So we continued to develop it for you, knowing it would make your workflow easier. We currently use it every single day. We think you will, too.

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